Professional Keratin Hair Treatments & Hair Smoothing Products
Discover keratin hair treatments, smoothing essentials, and anti-frizz hair care designed to help you achieve softer, shinier, more manageable hair.
Shop by Hair Concern
Start with what you want to change: smoother lengths, less frizz, stronger-feeling hair or an easier wash-day routine.
Featured Keratin Treatments
Shop all keratin treatments →The Hair Liss Perfect line comes in three kit sizes — 100 mL, 300 mL and 1000 mL — so you can match the amount of product to hair length. Liquid keratin conditions already-treated lengths between services.
Hair Liss Perfect Keratin Hair Straightening Kit — 300 mL
Hair Liss Perfect Keratin Hair Straightening Kit — 1000 mL
Anti-Frizz Essentials for Humid Weather
Shop anti-frizz hair products →In Miami, humidity is part of daily life — and so are frizz and flyaways. Finishing serums add shine and help smooth the surface of the hair, and a leave-in heat protectant belongs before every blow-dry. No product makes hair humidity-proof, but the right routine makes a visible difference. Read how to control frizzy hair in Florida humidity.
Professional Hair Straightening Kits
Shop hair straightening treatments →Brazilian-style keratin straightening, a toning treatment for blonde hair, the stand-alone 1000 mL treatment and the clarifying shampoo that starts the routine. These products are labeled for professional use.
Hair Liss Perfect Blond Toning Straightening Treatment — 1000 mL
Hair Liss Perfect Keratin Straightening Treatment — 1000 mL
Hair Masks & Post-Treatment Care
Shop hair masks →Deep-conditioning masks for dry or porous hair, plus shampoo and conditioner for the weeks after a smoothing treatment. See shampoo and post-keratin hair care for the full range.
Excelencia Hair Mask — 500 g
Brillo Mania Hydrating Shampoo with Castor Oil & Keratin — 1000 mL
Good to Know
Ships from Madrid, Spain
Orders are prepared within 3 business days and shipped internationally to the United States. Shipping cost and the delivery estimate are shown at checkout. Import duties and taxes, if any, are the buyer’s responsibility.
Labeled for professional use
Hair Liss Perfect and Excelencia products carry a professional-use label. Read and follow the directions and warnings on the product, and consider having a licensed stylist apply heat-activated treatments.
Help in English and Spanish
Questions about a product or an order? Message us on WhatsApp. Unopened, unused items can be returned within 14 days of delivery — see Shipping & Returns.
What a Keratin Hair Treatment Does
Hair is made mostly of keratin, a tough structural protein. Heat styling, coloring, sun and everyday wear roughen the outer layer of the hair — the cuticle — so strands catch on each other, reflect less light and absorb moisture from the air. That is what frizz is.
A keratin hair treatment is a conditioning formula that is applied to the hair, left to process and then sealed with heat from a blow dryer and a flat iron. The result is a smoother surface: hair that looks shinier, feels softer and is quicker to style. The effect is temporary and fades gradually as you wash your hair. How long it lasts depends on your hair type, the product and how you care for it afterward.
Keratin Treatment or Hair Straightening Treatment?
The two terms overlap. “Keratin treatment” is often used for any smoothing service that reduces frizz, while a hair straightening treatment aims for a straighter result and involves more thorough flat-ironing. With the same product, technique changes the outcome: fewer passes with the iron keep more of your natural movement; more passes give a straighter finish. If you are deciding between them, start with what to expect from a keratin treatment on curly hair.
Care After a Smoothing Treatment
Aftercare is what keeps treated hair looking good. Wash gently, condition every time, use a heat protectant before hot tools and add a weekly mask. Our keratin treatment aftercare guide covers the first days and the weeks that follow, and the post-keratin hair care collection has the shampoo, conditioner and finishing products.
Frequently Asked Questions
What is a keratin hair treatment?
It is a smoothing treatment: a conditioning formula is applied to the hair and sealed with heat from a blow dryer and flat iron. It makes hair look smoother and shinier and reduces frizz for a period of time. It is not permanent — the effect fades gradually with washing.
How long does a keratin treatment last?
It varies with hair type, the product used, how often you wash and your aftercare. The directions for Hair Liss Perfect say to repeat the full treatment only every 3 to 6 months and to touch up just the new growth at the roots in between.
Can I do a keratin treatment at home?
Hair Liss Perfect and Excelencia products are labeled for professional use, and the process involves timing, sectioning and high heat. If you are not trained, we recommend having a licensed stylist apply them. Our guide to keratin treatment at home explains what is involved.
Are hair smoothing treatments safe?
Use any heat-activated smoothing product exactly as directed and in a well-ventilated space. The U.S. Food and Drug Administration has warned that some hair smoothing products can release formaldehyde when heated, so read the ingredient list and warnings on any product you use and ask your stylist about it. Stop use if you notice irritation.
Which shampoo should I use after a keratin treatment?
Follow the directions that come with your treatment. Many stylists recommend a gentle shampoo and regular conditioning afterward. We carry a salt-free shampoo and conditioner line (Onion & Coffee) and the Brillo Mania hydrating shampoo, which the seller recommends for use after straightening treatments.
Do you ship to Miami and the rest of the United States?
Yes. Orders ship from Madrid, Spain to addresses in the United States. The shipping cost and delivery estimate for your address are shown at checkout before you pay. Import duties and taxes, if any apply, are the buyer’s responsibility.
Find Your Smoothing Routine
Compare kits by size, add the aftercare that fits your hair and read the guides before you start.




